Damon Westbrook

According to a reader survey published in Strawberry News (a magazine published by Sanrio) in 1996, My Melody came out amongst some of Sanrio's most popular characters and as a result, due to popular demand, standard merchandise started re-appearing beginning in February 1997 featuring the original red hood. Beginning with Jewelpet in 2008, Sanrio started collaborating with Sega Toys in creating characters intended to become media franchises. On March 1, 2008, Mattel released a Barbie doll named "My Melody". Originally designed by Yōko Matsumoto (松本庸子) who also designed My Melody. She is depicted as a bright and kind-hearted girl who is good at baking cookies and likes to play the piano. According to official character profiles, her birthday is January 18 and she lives in the forest of Mariland with friends like My Sweet Piano (a sheep), and Flat (a mouse). According to official character profiles, Chococat's birthday is May 10 and his whiskers are able to pick up information like antennae, so he is often the first to know about things. At first, she mainly was marketed toward young girls, but like Hello Kitty her popularity has increased among women and men of all ages, especially in Asia.

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Early Little Twin Stars branded products, like those for other similar Sanrio characters of the era, were items marketed to young girls, like stationery and accessories. When My Melody debuted, she was portrayed as Little Red Riding Hood. The player guides My Melody through timed levels by jumping and using her umbrella to float around and avoid enemies. The game relies heavily on a feature of the Nintendo DS console which requires the player to blow air into the microphone of the unit. Little Twin Stars have previously been included in video games with other Sanrio characters, but in 2018 the first mobile game app featuring them exclusively was released for iOS and Android. On April 3, 2005, an anime series based on My Melody and her friends and produced by Studio Comet started to air on TV Osaka and TV Tokyo television stations, called Onegai My Melody (おねがいマイメロディ), which aired from 2005 to 2008. This anime also spawned a video game for the Nintendo DS titled Onegai My Melody: Yume no Kuni no Daibouken (おねがいマイメロディ～夢の国の大冒険～).

The anime series Button Nose, which began in 1985, was the first television anime series produced by Sanrio. Most Sanrio characters are anthropomorphized animals, a few are humans or anthropomorphized objects. In their first publication the characters were unnamed, and their names originate from a survey in the Strawberry Newspaper (ja:いちご新聞) where readers could send in their suggestions. It began in the Strawberry Newspaper (ja:いちご新聞) published by Sanrio in Japan, but now voting also takes place online. But every month a message from the Strawberry King (similar to an editorial) has been published in Sanrio's Strawberry Newspaper (ja:いちご新聞). According to Sanrio's backstory, Coro Chan is a cousin of Hello Kitty's bear friend Thomas. Coro Chan (コロちゃん, Korochan) is the first original Sanrio character. Hiji, Ōita, Kyūshū. Since 1986 Sanrio has held the annual Sanrio Character Ranking poll where fans can vote on their favorite characters.

My Melody can be found on children's toys and merchandise (from jewelry to household items). My Melody also appears in the Sanrio Digital and Dream Cortex series, The Adventures of Hello Kitty & Friends. By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. A variety of products have featured the character over the years and as of 2008 there were over 50,000 different Hello Kitty branded products. According to official character profiles his birthday is January 13 and his full name is Oyama No Monkichi, which translates to "Monkichi of the Mountains". Official character profiles list Hello Kitty's full name as Kitty White (キティ・ホワイト, Kiti Howaito), born in the suburbs of London, England, on November 1. Her height is described as five apples and her weight as three apples.