Minerva Batista

In the extremely competitive environment in the hospitality industry, hotels are investing in technology to enable them to stay ahead of competition and to improve guest experience. However, the dynamic nature of technology means that hotels always have new opportunities that can help them enhance customer satisfaction and improve internal efficiency. Here are ways that hotels can use technology to improve guest experience.

Streamlining hotel internal processes

Technology enables hotels to become lean and make their internal processes more effective and seamless. With a customer relationship management (CRM) suite, hotels are able to organize and manage information from a centralized console. This means that guest relations executives can get the history of a specific customer when they are interacting with him or her. Furthermore, marketing automation suite allows hotels to have customized interactions with their guests by sending automated emails to clients as required. With hotel technology, hotels can achieve more with less effort and with the dynamic nature of technology, it means that the future is bright.

Enhanced targeting

Technology advancements enable hotels to target their customers and prospects better. Hotels can now target specific groups in their marketing strategies, for example, by offering special deals and offers for those who have arrived for a business conference. The ability to connect with the target group in real time helps to reduce marketing costs and also enhances effectiveness.

Online booking

Today, many people use their smartphones to research and even plan for their holidays or business trips. Hotels can take advantage of these online users by enabling them to make reservations using their mobile devices. Furthermore, improved analytics enable guests to choose hotel facilities that suit their interest, convenience, and tastes. This means that hotels that do not embrace hotel technology and facilitate online bookings and other options for their guests end up missing out big-time.

Online reputation

Unlike the past, customers today are highly knowledgeable and they can instantly see through marketing pitches. Most people rely on the internet and social media to seek recommendations and reviews from genuine travelers before making hotel reservations. This has forced hotels to invest in their social media presence through brand advocates, brand ambassadors, and influencers. Some hotels even have dedicated social media teams whose work is to scan the internet and respond to bad reviews and find ways of making amends. Hotels need to build a good online reputation because having a positive reputation on social media can work wonders when it comes to hotel occupancy.

The Use of Artificial Intelligence in Communication

Finally, with Artificial Intelligence (AI) chats and calls, you will be able to give your guests or prospective guests an impressive interactive experience that they so desire.

AI enables you come up with a chat box that delivers real-time and valuable personalized information different from the FAQs, and that would be a deal for your guests.

In conclusion, a myriad of technological advancements can result in high bookings and efficiency in any hotel environment. Apart from reducing operation costs, technology also enables you to have a predictive forecast of the business and its operations. If there is any time to upgrade your processes, the time is now.

Today, travelers are becoming more tech-savvy and hotels must invest in the latest hotel technology if they want to deliver innovative services and experiences to their guests. However, many hotels have a challenge keeping up with the changing technology and developing innovative solutions to suit their guests. This is why hotels must partner with talented and experienced teams that can help them to develop technology solutions that suit their needs. There are many ways that technology can improve guest experiences and Technology help hotels stay afloat.

Furthermore, marketing automation suite allows hotels to have customized interactions with their guests by sending automated emails to clients as required. With hotel technology, hotels can achieve more with less effort and with the dynamic nature of technology, it means that the future is bright.